FSE Lifestyle
Project details
A strategic website UI/UX overhaul for FSE Lifestyle, a major HK-listed conglomerate. The new digital experience unifies its diverse business units, from property management to E&M engineering into one cohesive enterprise platform.
Client
FSE LIFESTYLE SERVICES LTD
Year
2026
roles & duties
WEBSITE UI/UX DESIGN
key features
INTERACTIVE HOMEPAGE DESIGN
(01)
Background
FSE Lifestyle Services Ltd (0331.HK) is a major Hong Kong-listed conglomerate spanning Property Management, City Essential Services, and E&M Engineering. While its key sub-brands (such as Urban Group, Waihong, and General Security) hold strong individual market authority, the legacy corporate portal struggled to present them under a unified identity.
(02)
RESREACH
Through sitemap restructuring and competitive visual benchmarking, the strategic framework was established to elevate FSE’s brand presence and offerings.
(03)
ART DIRECTION AND FINAL LOOK
Apart from building out the core suite of general pages, we offered two homepage art directions to balance modern aesthetic appeal with clear corporate hierarchy. The final delivery sets a new digital benchmark for the company, balancing investor clarity, brand authority, and scalable visual components.
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