Festival Walk
Project details
Festival walk’s outdated website was transformed into a vibrant, modern digital space designed to mirror the mall’s youthful energy. Through these updates, the new website was created that successfully resonates with a younger demographic, resulting in increased user engagement.
Client
FESTIVAL WALK
Year
2025
roles & duties
WEBSITE UI/UX DESIGN
key features
REAL-TIME PARKING, INTERACTIVE FLOOR PLAN, INTINERY PLANNER
(01)
BACKGROUND
The website revamp for Festival Walk was executed as a complete digital overhaul aimed at turning an outdated, static webpage into an immersive, highly interactive, and youthful platform.
(02)
IA Redesign
I audited the old website and reorganized into a clean navigation built around it's core offerings. To smooth out the user journey, I created dedicated sections for Festival Walk's main features—e.g. live parking updates, happening feed, cinema and ice rink pages, and separated directories for shopping and dining.
(03)
Setting New Style
Following this structural foundation, we referenced the mall's social media and clean architecture design to build a modern face for Festival Walk. This new identity centers on an elevated shopping experience and highlights an energetic Glacier Blue as a primary accent color. By pairing this fresh, icy signature tone with a clean layout and contemporary typography, we defined a vibrant, premium, and unified look for the brand.
(04)
Final Look
By championing a clean aesthetic, a unified navigation framework, and data-driven features, we have successfully transformed Festival Walk’s digital touchpoint into a youthful, highly interactive platform.
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