SmarTone Care
Project details
Led the UI/UX Phase 2 refresh of the SmarTone CARE App, introducing "Missions" (a gamified daily check-in CRM feature) and "My Wallet" (a centralized O2O & online coupon redemption hub) to drive retention and daily active usage.
Client
SMARTONE
Year
2024
roles & duties
UI/UX DESIGN
key features
GAMIFIED CRM, ENCHANCEMENTS
(01)
Design Process
To create an engaging loyalty experience, I grounded my design process in market research, mapped intuitive user journeys from discovery to redemption, and detailed core UI components like homepage widgets to maximize feature visibility and daily active usage.
(02)
Final Look
The Phase 2 enhancements redefines the app experience from a transactional telecom tool into a retention-driven engagement hub. By designing habit-forming features like Missions and My Wallet, the platform actively boosts DAU, strengthens brand affinity, and unlocks new cross-promotional business value for SmarTone.
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