HKJC 140th Anniversary
Project details
Commissioned by HKJC, the project is a design-only initiative to conceptualize the web experience for the club’s 140th Anniversary to set the visual and architectural baseline for the anniversary experience.
Client
THE HONG KONG JOCKEY CLUB
Year
2024
roles & duties
UI/UX DESIGN
key features
INTERACTIVE MILESTONE
(01)
CONCEPT
Starting with the client’s core anniversary branding, we reimagined their key visual elements to build a scalable digital design language.
(02)
ART DIRECTION
To offer HKJC strategic flexibility, we developed two distinct art directions for the 140th-anniversary homepage. Option A takes a bolder, expressive approach using dynamic racecourse geometry and celebratory visual energy, while Option B provides a structured, conservative design focused on community warmth, and alignment with HKJC’s core digital standards.
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