PrimeCredit

Project details

Following a winning pitch, I am leading the comprehensive UI/UX redesign for PrimeCredit’s website and mobile app. My work modernizes the digital experience for this legacy financial institution by streamlining complex application workflows and enhancing mobile-first features. The design focuses on a conversion-focused, trustworthy interface that simplifies financial services for a diverse user base.

Client

PRIME CREDIT

Year

2026

roles & duties

PITCHING, WEBSITE & APP UI/UX DESIGN

key features

Loan application

(01)

Background

PrimeCredit is a well-established leader in the personal loan and credit card market. However, as the digital landscape shifted toward hyper-convenient, mobile-first experiences, their existing website and mobile app began to show their age. The primary goal of this project was to completely transform PrimeCredit’s digital ecosystem. The client wanted to shed the "old-school financial institution" image and introduce a vibrant, modern, and intuitive look and feel.

(02)

RESEARCH AND IA

To build a user-centric digital ecosystem, I analyzed competitor app patterns and navigation structures to identify industry-standard usability benchmarks. Based on those insights, Information Architecture (IA) was redesigned to cut out the clutter and build a much cleaner, more intuitive path for our users.

(03)

DRAFTS AND DIRECTIONS

After defining the core functional elements, our next step was to establish a strong art direction. The goal was to design a high-fidelity visual system that establish a clean, trustworthy, and modern UI using PrimeCredit's signature colors and assets.

(04)

Final Look

The final design unifies the entire loan journey across a seamless mobile experience and a completely upgraded website. By replacing the rigid, single-product flow with a clear, modern product showcase, the redesign lowers the barrier to entry for first-time applicants. Features like the interactive loan calculator and simplified ID verification build immediate trust, making it easier for new customers to explore their options and apply—directly boosting user acquisition across both mobile and web.