L’ECOLE Dubai

Project details

A mobile digital passport was designed for L'ÉCOLE School of Jewelry Arts’ "Poetry of birds" exhibition to gamify the visitor experience in Dubai. The client provided a key visual for the exhibition. My role was to interpret this visual theme and translate its elegance into a responsive, intuitive mobile minisite.

Client

L’ÉCOLE SCHOOL OF JEWELRY ARTS

Year

2025

roles & duties

MOBILE MINISITE DESIGN

key features

QUIZ GAME, REGISTRATION/LOGIN FLOW

Preview 1 of Modern Flow
Modern Flow Cover

(01)

Background

The client provided a key visual for the exhibition. My role was to interpret this visual theme and translate its elegance into a responsive, intuitive mobile minisite. The strategic goal was to deepen visitor engagement by offering a physical souvenir, while capturing marketing data and opt-ins through a web-based quiz experience.

(02)

Final Design

The resulting experience guided guests through a series of bird-themed riddles and jewelry-inspired challenges. As visitors interacted with the exhibits to find the answers, the digital passport tracked their progress, ultimately unlocking their physical reward at the venue while providing L'ÉCOLE with audience insights.


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Play with tools in my digital playground 🎨

© 2026 Shirley Ma

Interested? Let's talk →

Scribble Arrow

Play with tools in my digital playground 🎨

© 2026 Shirley Ma

Interested? Let's talk →

Scribble Arrow

Play with tools in

my digital playground ✨

© 2026 Shirley Ma

interested? Let's talk ↓