Ladies' Recreation Club
Project details
A full-scope digital transformation for a prestigious Hong Kong private club followed by the winning pitch. By bridging user research with high-performance design, I delivered a seamless end-to-end product experience across a public website, member portal, and mobile app.
Client
LADIES' RECREATION CLUB
Year
2025-2026
roles & duties
PITCHING UX RESEARCH (INTERVIEW) UI/UX DESIGN (WEBSITE, PORTAL & APP)
key features
membership, check-in, booking flow
(01)
Background
Founded in 1906, the Ladies’ Recreation Club (LRC) is a historic cornerstone of Hong Kong’s private club community. Before the revamp, the existing mobile app and fragmented web portal fell short of modern service expectations, creating a disconnect between the digital experience and the club’s world-class physical standards.
(02)
Research & User Interview
To align the club’s heritage with modern needs, we employed a multi-method research approach to capture both internal operational workflows and diverse member experiences. This synthesized qualitative insights to drive user-centered feature prioritized and UX decisions.
(03)
IA, WIREFRAMING AND ART DIRECTION
To bring our strategy to life, I designed the Information Architecture and mapped essential user flows before exploring early art direction concepts. This helped test key interaction ideas and establish a unified design language for the entire digital ecosystem.
(04)
Final Look
Transforming the club’s digital presence across app, web, and desktop portal into a unified, high-end experience. The redesign elevates every touchpoint to deliver a grand, modernized interface that makes managing reservations, exploring club offerings, and accessing member services.
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